In general, a website audit can mean a lot of different things depending on who you are working with. But at Power Digital, a website audit is a comprehensive review of all the elements that construct your site and corresponding solutions. From the framework and page load speeds to the design of your site, our web developers and marketing team looks at every single detail of your site during the audit process.

Assessing your website at this level allows us to determine the changes that need to be made to improve and optimize the experience for your visitors, which ultimately helps to increase the profitability of your site. And who doesn’t want that?

UI is more formally known as User Interface and is often used in terms of design. Unfortunately, the term is often misused colloquially leading to misinterpretations of what UI actually is. In reality, UI design is focused on the look and feel, presentation, and interactivity of your site. These are the elements that your customers will most obviously notice when they visit your website. Some examples of UI elements include any animations and colors used.

UX is the shorthand for User Experience and is focused on improving the usability or ease of use, and pleasure provided in the interaction between your customer and the website. These are the elements that your visitors may not consciously notice but do indeed impact their time on your site. For example, UX designers will ensure that your website is easy to navigate and important information can be found quickly. They may use tools like visitor recordings to determine where visitors have trouble and implement changes to enhance the customer’s interaction with your site.

Unfortunately, these two terms are frequently mistaken as interchangeable ways to refer to the customer-facing design of a website. However, this is not the case as there are some distinct differences between these two practices. While both UI (user interface) and UX (user experience) impact the way a customer experiences your site, UI manages the more obvious design elements and presentation of the pages. UX, on the other hand, looks at how visitors interact with your site and how easy it is for them to perform certain actions. Clearly, UI and UX are closely linked but these subtle differences in responsibilities are notable.

CMS, or content management systems, can help make your website more flexible and scalable, able to grow and change with your business. That is why we encourage all of our clients to incorporate a CMS during the web development process and strategy. The CMS platforms we are most experienced in working with are:

• WordPress
• Magento
• Shopify
• Drupal

However, if you have already implemented a CMS which is not on this list, we can still help. Contact us today for a full website audit

As a web design agency, we understand that though web design and development are very closely linked, working together strategically to deliver a functional website, they are very different in their efforts. First, web development is focused on building a site using coding languages. This is sort of like the skeleton of a website for businesses. In contrast, website design makes the site visually and tactfully appealing through the creative process executed by our expert graphic designers. This is more like the skin of a website.